Tracy Anderson’s fitness empire is shaking things up
Tracy Anderson’s fitness empire is toning up.
A source told us that Anderson is currently restructuring the business; she bought out one partner and has big plans for 2019.
“It became about the money and not about value,” said a source. “She didn’t want to sell out. She felt like she needed to go back to how she started, with research projects and the science of why the things she does works.”
We hear there are new partners in the mix, plus a book in the works.
Steven Beltrani, Anderson’s longtime VP of global p.r., has been promoted to chief communications officer.
Gwyneth Paltrow is still a partner.