Cinnaholic, all-vegan bakery specializing in cinnamon rolls, coming soon to West Knoxville
Knoxvillians will soon benefit from Holly Schrimsher Roe’s Denver vacation.
That’s where she was first introduced to Cinnaholic, an all-vegan bakery that specializes in cinnamon rolls, chocolate chip cookies, cinnacakes, brownies and cookie dough.
“I thought about that cinnamon roll for five months and finally told my husband I was going to get online and see where another shop might be located,” she said.
Her search revealed that none were in the state of Tennessee.
“I thought, ‘What a shame. We have got to fix that,’ so I told my husband that we needed to open one of them here,” she said. “We called and inquired about the business, and it fell into place and worked out beautifully.”
Cinnaholic will open at the end of October or early November, located at 9450 S. Northshore Drive, a spot previously occupied by Snappy Tomato Pizza.
“We have a date in mind but we don’t want to say just yet because we want to make sure construction will be complete,” Roe said.
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Yes or no to Shark Tank?
In 2014 the business was showcased on Shark Tank with Robert Herjavec making a financial deal with owners Shannon and Florian Radke. At that time the Radkes owned one store in Berkeley, California, and were looking for financial backing to open a second location and to then focus on franchise opportunities. Herjavec was hopeful that the couple would focus on an e-commerce delivery business as opposed to another store. Although they originally accepted his financial offer, in the end they chose to walk away from his offer and his vision.
Four years later, there are 24 locations in the United States and five in Canada.
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More expansion to come
Once the Knoxville location is open, Roe, with husband Jason and partners David and Sarah Shanks, all of Maryville, plan to bring more stores to the area.
“We went ahead and purchased two franchises and have the rights to all of Knox County, Blount County and Sevier County,” Roe said. “We will open the one in Knoxville and probably open a second one in 2019 — we just aren’t quite sure where yet.”
Roe has spent the last 15 years dedicated to children’s ministry while husband Jason serves as an evangelist for the Holston Conference of the United Methodist Church. They recognize the irony of operating a business with “holic” in the name as it means abnormal desire or dependence.
“We have gotten a lot of comments about that. People find that funny, but I’m telling you they are addictive. Once you’ve had one, you have to have another fix. We’ve decided there’s no better place for Bible study than at a Cinnaholic,” Roe said with chuckle.
How the treats are made
The company menu is perfect for those with allergies to dairy/lactose and eggs as all of their offerings contain none of those ingredients. The products are also cholesterol free. They are not, however, gluten-free nor is it a nut-free zone as those are available as toppings.
The sugar component used in the rolls is made from beets and does not contain bone char.
Roe said the cinnamon rolls are made in-house every morning and baked throughout the day.
“We have a baker that comes in every morning to prepare the yeast rolls and then we cook them about every 20 minutes throughout the day so that when you come in to the shop, you will always get a hot piping fresh roll,” she said.
Customers can choose from approximately 18 flavors of frostings and 21 toppings to add on their warm bun.
The frosting flavors include orange, vanilla, peanut butter, strawberry, raspberry, chai, maple, lemon, coffee, almond, banana cream, caramel, chocolate, hazelnut, marshmallow, amaretto, cake batter, and cream cheese, plus the possibility of a seasonal frosting being available. The same is true for toppings, which currently feature almonds, bananas, brownie bites, chocolate chips, coconut, graham crackers, Oreo cookies, apples, blueberries, caramel sauce, chocolate sauce, cookie dough, walnuts, strawberry jam, pecans, pie crumble, sprinkles, strawberries, pretzels, raspberries and gelatin-free marshmallows.
“Cookie dough is considered one of the toppings, but people love to just order and eat it so we offer that option,” Roe said.
Baby buns are also available, which Roe said allows customers to sample a lot of flavor combinations at one time.
“For those who can’t make up their mind on what they want, many will order four of the baby buns and customize each one differently,” she said.
The cinnamon rolls are $4.75 with icing and topping extra.
The owners have partnered with Maryville’s Vienna Coffee Company as Cinnaholic’s sole coffee provider, and will offer a variety of coffee drinks to complement its baked goods.
The eatery will seat approximately 20 people inside the bakery. A couple of outdoor tables will also be offered.
Follow their progress toward opening on Facebook at facebook.com/Cinnaholic.Knoxville.LakesideVillage/.