Nestle discontinues one of its chocolate bars – is your favourite treat disappearing?
Nestle are scrapping white chocolate Milkybar Wowsomes – a lower sugar treat aimed at children. The bars have 30 percent less sugar than usual chocolate bars, but have not been a hit with shoppers.
Released in 2018, the bars used “hollow” sugar to help reduce sugar levels in Milkybars by nearly a third.
Speaking at the time of the launch, Stefano Agostini, Nestle’s chief executive for UK and Ireland, said: “A new product like Milkybar Wowsomes introduces greater choice and allows parents to treat their children with chocolate that tastes great but has less sugar.
“We are demonstrating how we can, and will, contribute to a healthier future and that we take our public health responsibilities very seriously.”
However, the low sugar treat didn’t hit the spot for the nation’s children, and they will be scrapped.
They continued: “Since 2000, we have reduced the sugar content of our products by an average of about 34 percent.
“We do this through gradual sugar reduction in our products, offering versions containing significantly less sugar and replacing sugar with natural ingredients such as fibres, flour, dairy and cocoa powders, as well as with natural sweeteners and sweetness-enhancing flavours.
“We also invest in innovative, patented technologies that enable us to reduce sugar content more significantly. We will continue to be at the forefront of this work.
“While we are no longer making Milkybar Wowsomes, we are working on some new and exciting products for the future. Our latest 30 percent reduced sugar chocolate is the MORE range, which encompasses the Raspberry and Hazelnut KitKat Chunky and the Oats, Apple and Cinnamon Yorkie.”